Openness, honesty, and fairness
In all things, including our pricing. We will only charge what we need to charge to survive & make more clothes, plus enough to be able to donate 20% or more of our profits (more info on that under "Equity"). We're not trying to be billionaires or millionaires, and we will not endlessly expand.
Accountability and responsibility
We will never place ourselves above criticism and we promise to only ever use and promote ethical work practices and to treat staff, artists we hire, customers & the planet with kindness, dignity and respect.
We promise to only ever pay the real Living Wage (£10.85 an hour) as the minimum but above it when possible to everyone we hire or work with. We will never haggle with anyone's rates, because they were calculated for a reason - you hopefully know the value of your work and if we're contacting you to collaborate, we know the value of your work too.
If WONKY becomes successful enough for us to be able to take on staff, we will prioritise hiring black people, people of colour, trans people, queer people & disabled people & especially people who experience the intersections of these realities & identities.
We promise to only ever use sustainable practices, and vintage and second-hand fabric to make our clothes.
We promise to also make use of our waste fabrics & always aim to be zero waste.
All people from African and Caribbean diasporas deserve many forms of reparations for historical & ongoing wrongdoings by the institutionally racist United Kingdom that white people consciously and subconsciously benefit from at their expense.
We know that our government will not order these reparations or even acknowledge that they are owed & deserved without outside pressure, and that the majority of the white members of the general British public will continue to feel oppressed or outraged by other groups gaining a fraction of equality, let alone equity, so it is up to us as white people to apply that pressure and make the changes that need to be made. The onus is not on black people to do this for us, it's our job to do. We said what we said.
As soon as we break even, we promise to divert at least 20% or more of our profits to a cash pot that we use to pay out lump sum donations to black individuals across the UK in the form of mutual aid. This is the best way for us to make sure this goes where it is needed most.